Author
VP of Sales & Partnerships at RocketFuel Recharge. He writes about 3PL growth, partnerships, and why floating carrier capital shouldn’t be part of a 3PL’s offering.
VP of Sales & Partnerships, RocketFuel Recharge
Roby leads sales and partnerships at RocketFuel — usually a 3PL’s first conversation with the platform, from outreach through demo to the onboarding handoff. He invested in Launch Fulfillment four years ago and has spent the last two working in the space day to day, focused on the small-to-mid 3PL market. In RocketFuel’s first full year to market he helped drive 400% year-to-date growth and built the partnerships fueling it.
What Roby’s role means
As VP of Sales & Partnerships, Roby’s job is helping operators see the value before they commit — mapping RocketFuel onto how a 3PL actually bills today rather than pitching from a deck. He writes from that vantage point: the immediate results for 3PLs who adopt the model, and the cost for those who don’t. His core belief — a 3PL isn’t a limitless bank, and floating capital shouldn’t be part of the job description.
Featured & heard
Book a 30-minute demo with an operator who’s run a 3PL through peak — not a BDR working from a deck.