Author

Joshua Beatty

Co-founder of RocketFuel Recharge and COO of Launch Fulfillment. He writes about parcel economics and the cash-flow mechanics of running a 3PL.

Co-founderRocketFuel RechargeCOO, Launch Fulfillment

About Joshua Beatty

Joshua Beatty, Co-founder, RocketFuel Recharge & COO, Launch Fulfillment

Co-founder, RocketFuel Recharge & COO, Launch Fulfillment

Josh co-founded the 3PL with Braden in 2019 and ran it as COO. He learned the cash-flow crunch the hard way — the more the operation grew, the harder it got to scale, not for lack of demand but because the billing model was working against them. He helped build RocketFuel as the answer: a full fintech platform built around how 3PL operations actually run.

Connect with Josh on LinkedIn ↗

What Josh’s role means

As co-founder and COO, Josh ran the 3PL floor and felt the cash-flow crunch firsthand — the more the operation grew, the harder it got to scale, because the billing model was working against them. He helped build RocketFuel as the structural answer, which is why his writing leans on real settlement timing and per-shipment economics rather than generic finance advice.

Talk to the team that built it

Book a 30-minute demo with an operator who’s run a 3PL through peak — not a BDR working from a deck.