Author

Carter Lowe

COO of RocketFuel Recharge. He writes about 3PL profitability, parcel spend, WMS implementations, and turning operational pain into software.

COORocketFuel Recharge13+ yrs in logistics tech

About Carter Lowe

Carter Lowe, COO, RocketFuel Recharge

COO, RocketFuel Recharge

Carter is RocketFuel’s COO, where he helps 3PLs improve cash flow, automate parcel billing, cut leakage, and scale profitably. He brings 13+ years across warehousing, transportation, fulfillment operations, WMS implementations, and logistics-technology leadership — a career that started on the warehouse floor before moving into WMS, SaaS, and operations leadership. Along the way he’s helped build parcel-finance systems now processing $1M+ in monthly parcel transactions, improved client cash flow by hundreds of thousands of dollars a week, and led or supported hundreds of WMS implementations and client onboardings.

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What Carter’s role means

As COO, Carter turns the operational pain points he lived on the warehouse floor into the systems 3PLs run on — metering, parcel-spend management, billing automation, and the onboarding that gets high-growth fulfillment clients live. His writing leans on what most operators underrate: storage and pick-pack rates get the attention, but parcel billing, cash-flow timing, and accessorial leakage are often what actually decide profitability.

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