Our mission is simple — to save 3PLs money.
To save 3PLs money.
Fintech for Fulfillment
A 3PL fronts carrier costs, then waits 30 to 90 days to be paid back — acting as an unpaid bank for its own customers. RocketFuel inverts that. Customers fund a prepaid balance, costs deduct in real time as labels generate through the existing WMS, the balance auto-recharges, and the money lands before the truck leaves the dock.
It also catches carrier billing errors at invoice time rather than 30–90 days later, with no recovery commission.
A natural-language layer sitting over the top of the platform — ask a question in plain English, get the profit math back. It is not a seventh feature and is still in development; keep any mention of it light.
Vertical is 1.67 : 1 — use it where the space is square or centred. The icon is 0.78 : 1 and is a secondary mark: small scale, avatars, favicons. Never open a video with the icon alone.
¼ H
¼ H
¼ H
¼ H
Keep clear space equal to one quarter of the lockup’s height on all four sides. That quarter is exactly one chevron stroke — so if the gap looks like one chevron, it is right. Nothing enters it: no type, no rule, no frame edge, no other logo.
The tagline goes illegible first, so it sets the floor.
Space Grotesk sets everything — display and body. There is no second typeface. Its variable axis stops at 700, so never apply a “faux bold” to a lighter cut. The wordmark itself is custom lettering, not type — never re-set it in Space Grotesk.
Space Grotesk WOFF2Roughly 70% dark field · 20% neutral text · 10% accent — accents are signals, not decoration. Two things to avoid: white type on cyan (1.80:1, illegible — put Deep Navy on it instead) and green, which was retired from the brand entirely.
